Examining the impact of experiential value on emotions,self-connective attachment,and brand loyalty in Korean family restaurants

ABSTRACT

This study examines how experiential value as perceived by customers of Korean family restaurants influences consumption emotions, self-connective attachment to the restaurant brand, and, ultimately, brand loyalty. Having conducted a comprehensive literature review, the study proposes and estimates a model that specifies the interrelationships among four dimensions of experiential value (i.e., atmosphere, escapism, customer return on investment, and service excellence), and latent variables of positive and negative emotions, self-connective attachment, and brand loyalty. Analysis with structural equation modeling was conducted with data collected from customers of family restaurants in South Korea. The results show that dimensions of experiential value influence either positive or negative emotions. The emotion variables, together with self-connective attachment, also mediate the relationships between perceived value of dining experience and brand loyalty.     

长江经济带中三角地区农业结构的分析与优化对策

[目的]从宏观、中观和微观3个层面深入分析长江经济带中三角地区湖北、湖南和江西3省的农业产业结构及其各产业差异性和相对优势及其竞争力。[方法]在宏观层面运用了传统的基尼系数分析3个省份历史发展上的地区经济水平差异,判断3个地区经济发展是否存在虹吸效应;从中观层面运用区位熵指数分析法分析区域农业产业结构,从农畜林渔等方面判断各区域产业专业化水平程度;从微观层面运用偏离—份额分析法(SSM)分离出3个地区的各部门产业的优势及其竞争力。[结果]区域内的经济差异变化呈不断增大的趋势,基尼系数不断扩大;湖北的种植业、渔业和农林牧渔服务业,湖南的种植业、林业、畜牧业和农林牧渔服务业,江西的林业、渔业都较中三角地区对应的子产业的区位熵指数高;江西木材和竹加工业和烟草业具有较大的产业竞争优势,湖北的茶叶、水产和瓜果疏菜产业优势明显,湖南地区农业产业综合优势主要在于烟草、水果、肉类以及木材和竹类加工业。[结论]通过比较地区农业产业竞争优势,提出发展地区产业特色,合理布局全域农业产业,提高农产品附加收益,稳固对结构优化的资金支持等对策建议。     

湖南省农业生态与农业经济耦合性测度

[目的]考察湖南省近9年来农业生态与农业经济系统耦合发展现状,探究二者发展过程中的规律,以期找出二者协调发展模式,并为湖南省农业生态环境保护、农业经济发展提供决策依据。[方法]运用耦合协调度模型,基于熵权法为各指标进行客观确定权重,结合2007~2015年湖南省农业生态与农业经济发展的相关数据,确定农业生态与农业经济的耦合匹配分析模型,采用熵值赋权法确定各项指标的权重,构建农业生态—农业经济耦合协调评价指标体系。[结果]研究结果表明,2007~2015年湖南省农业生态与农业经济的耦合协调发展基本稳定,耦合度值均在0.9以上,二者呈协调发展趋势。其中,2014年和2015年二者的耦合度较高,分别为0.975 3和0.984 3,说明湖南省在这两年的农业生态与农业经济的协调性好,农业经济与农业生态能够相互有效促进彼此的发展。同时,仍需时刻关注生态环境的承载力,降低对自然资源的无序攫取,实现经济的可持续发展。     

Opportunities and pitfalls for researchers to contribute to the design of evidence-based agricultural policies: lessons from Uganda

Agricultural policies in sub-Saharan Africa have paid insufficient attention to sustainable intensification. In Uganda, agricultural productivity has stagnated with aggregate increases in crop production being attributed to expansion of cultivated land area. To enhance sustainable crop intensification, the Ugandan Government collaborated with stakeholders to develop agricultural policies using an evidence-based approach. Previously, evidence-based decision-making tended to focus on the evidence base rather than evidence and its interactions within the broader policy context. We identify opportunities and pitfalls to strengthen science engagement in agricultural policy design by analysing the types of evidence required, and how it was shared and used during policy development. Qualitative tools captured stakeholders' perspectives of agricultural policies and their status in the policy cycle. Subsequent multi-level studies identified crop growth constraints and quantified yield gaps which were used to compute the economic analyses of policy options that subsequently contributed to sub-national program planning. The study identified a need to generate relevant evidence within a short time 'window' to influence policy design, power influence by different stakeholders and quality of stakeholder interaction. Opportunities for evidence integration surfaced at random phases of policy development due to researchers’ ’embededness’ within co-management and coordination structures.     

粮食安全与农业结构调整水平的协整分析*——以广东省为例

[目的]实现我国粮食安全与农业结构调整之间(即粮食增产和农民增收)关系的协调,较长时间以来是学界、政界关注的重要议题,但定量分析两者之间内在依存关系的研究一直欠缺。[方法]文章采用协整分析及Granger因果关系检验方法,以广东为例,对我国粮食安全(用粮食总产量来衡量)与农业结构调整水平之间的协整性及因果关系进行了研究。[结果]广东粮食总产量与反映农业结构调整水平的3个指标之间均存在长期均衡关系,且农作物播种面积中粮食作物面积对广东粮食总产量影响最大,每下降1%,粮食总产量下降0. 659 548%。短期内,反映农业结构调整水平的3个指标对广东粮食总产量的影响均存在波动,但由短期偏离拉向长期均衡的牵动作用均较弱。Granger因果关系检验表明农业在国民经济中的比重、农作物播种面积中粮食作物面积早期对广东粮食总产量产生单向影响,但影响程度相对较弱。[结论]提出应从农业结构调整以外的因素着手提高我国粮食安全水平,并通过调整农业区域结构去缓解我国粮食供求市场的结构性矛盾。     

Multidimensional brand equity and asymmetric risk

The authors investigate the extent to which central customer-based brand equity dimensions (Differentiation, Relevance, Esteem, Knowledge, and Energy) influence a firm’s systematic risk (i.e., beta) during both market upturns and downturns. The results demonstrate that aggregating upside and downside beta or different dimensions of brand equity masks the true associations which can be seen only in the disaggregate analyses. The authors find that Relevance and Knowledge play roles as stabilizers, showing negative relationships with both upside gains and downside risk, while Esteem plays the role of protector, showing a negative relationship with only downside losses and not influencing upside gains; Energy acts as a booster, being positively associated with a firm’s potential gains in a period of market growth without increasing the firm’s expected losses during a bad market. The positive relationship of Energy with aggregate risk could be misleading as it hides the beneficial effect of Energy as a booster. The authors also find that Relevance is the most important consideration when people make choices in bad market situations, while Energy becomes the most crucial deciding factor in good market situations. Taking advantage of the multidimensional constructs of brand equity while allowing for the asymmetrical characteristics of risk enables managers to capture the differential role of each brand equity dimension in influencing firm risks, which leads to more sophisticated strategic decisions regarding risk management. In addition to general brand strategy, the authors provide tailored brand strategies to firms from different industries or with different financial characteristics.     

农业企业采纳大数据技术影响因素研究——基于ISM模型的实证分析

为提升大数据技术在农业领域的应用深度与广度,进一步挖掘农业数据资源,推动农业供给侧改革。基于189份农业企业调研数据,运用ISM模型,分析了农业企业采纳大数据技术影响因素及其关联关系与递阶层次结构。提出加大技术的研发力度,提高核心设备和技术的自主知识产权水平,加强大数据技术产业协作,培养企业数据管理意识与大数据技术型人才,加强大数据技术公共示范工程的宣传作用等对策建议。     

乡村振兴战略下要素国际流动的环境效果

乡村振兴战略和环境保护是当前经济工作中的重点。伴随经济全球化和“一带一路”战略的不断深入,生产要素国际流动日趋频繁。乡村振兴是国家重要发展战略,其重要抓手是实现农业现代化。因此,在小农户与现代农业共存的经济背景下,分析要素国际流动的环境效果,并根据现代农业发展的不同特征,对乡村振兴战略实施初始阶段和全面实施阶段分别进行分析后发现:在战略实施初始阶段,劳动流入加剧污染,反之改善环境;在战略全面实施阶段,资本流入改善环境,反之恶化环境。     

The sweet smell of advertising: the essence of matching scents with other ad cues

New technologies enable practitioners to communicate scents in advertisements on various media. The current research examines the importance of matching scent cues to the advertised product, and the joint effect of scent and other cues such as colour on consumer responses to advertising. A 4 × 2 experimental design was conducted, where participants (N = 603) were presented with scented colour print advertisements. Three hierarchical responses were measured: emotional response, attitude, and purchase intention. Findings reveal that higher congruence between scent and the advertised product heightens positive consumer response. Furthermore, this research stresses the significant joint effect of scent and colour cues, and supports the incongruence approach, suggesting that combining scents that are poorly congruent with other sensory cues enhance consumer response. Practical and theoretical implications are discussed.     

The Impact of Public Expenditure and International Trade on Agricultural Productivity in China

The “industry nurturing agriculture” reforms and World Trade Organization accession led to dramatic growth in public expenditure and international trade in China’s agricultural sector. This article aims to estimate the effects of public expenditure and trade on agricultural productivity in China for 2004–2015. A semi-parametric production function with shape constraints is introduced to derive more accurate productivity before the productivity determinants are analyzed with an emphasis on public expenditure and trade. The empirical result shows that public expenditure and exports can effectively improve agricultural productivity, while imports have no significant effects. Policy implications are discussed in the context of supply-side reforms.